13.5%ALCĮnjoy 19 Crimes – 70cl neat on the rocks to feel the flavors in full force.Įnjoying your 19 Crimes – 70cl in its pure form. With the use of their app (19crimes Living Wine Labels) on apple and android store, you could scan a bottle and listen to the story behind the bottle you’re about to drink. Subtle flavors of red currants, dark cherries and chocolate are complemented vanilla dark berry fruit flavors and soft tannins complete it with a lingering It is firm and full on the palate with a subtle sweetness. This wine has a rich bright red to crimson color with aromas of lifted vanilla aromatics balanced with red currants, violets and mulberry fruits. The pinot noir is a well-balanced, enjoyable wine with a long finish. On the palate, it is medium bodied with soft round tannins, cherry and strawberry fruits completed by strawberry sweetness and spice oak undertones. The aroma contains notes of cherry and strawberry fruit complemented by rich vanilla overtones making it a warm and inviting aroma. The punishment Pinot Noir is a medium intense burgundy with a lively purple rim. It is a full and round wine, with a mocha and spicy sweetness and subtle flavors of brown sugar and cinnamon giving it a rich and round moth feel it has a plush finish filled with jammy blackberry and raspberry notes. It has an intense nose of lifted mocha, sweet spice and raspberry fruit. The uprising red wine is medium with bright ruby hues. The darkly toasted oak ties completes with slightly sweet finish. The Snoop Dogg red blend is full and with strong black fruit notes up from the petite Syrah complemented by bright red, slightly candied fruit in the background from the zinfandel. The red Cali blend is inspired by entertainment icon, culture creator, innovator and leader in pop culture, Snoop Dogg who embodies the 19 crimes qualities “defiant by nature, bold in character” and more through hard work and perseverance. There are five impressive wines in the lineup of 19 crimes: These wines are inspired by the rules they broke and the culture they built. They turned from convicts into colonists, they made a new country and new lives. Inspired by the legendary British prisoners who were sentenced to live in Australia for being guilty of one of the nineteen crimes. Each bottle’s label habores the face of an actual convicted criminal with each cork labelled with one of the 19 crimes that could send you to Australia. 19 Crimes is definitely guilty of great taste and store in 100% American oak. No doubt this campaign will prove effective at aligning the brand with pre-party drinking occasions and at-home celebrations over the Halloween sales period.19 Crimes – 70cl is a blend of Shiraz, Cabernet Sauvignon and Granache from South Eastern Australia. “We’re also thrilled to be partnering with BarberBarber that has broad appeal with our target demographic. Through these limited-edition time labels, we intend to increase shelf standout and continue with our intention to recruit millennial consumers into the red wine category and encourage repeat purchase of this much-loved brand. This year we are looking to captialise further on the brand success that we typically see during this key period for the brand with the launch of limited-edition labels across our 19 Crimes Red and 19 Crimes Uprising wines. Sarah Featherstone, 19 Crimes brand manager at Treasury Wine Estates, said: “Halloween is one of the biggest dates in the calendar for drinks retail, and is a key sales period for 19 Crimes. The activation will offer consumers a professionally crafted Halloween look in time for their weekend celebrations, whilst enjoying 19 Crimes wines. The limited-edition wine labels will see skeletons replace the recognised convicts and becoming the haunting face of 19 Crimes Red and 19 Crimes Uprising - if customers expose the label to natural light during the day, at night the skeletons will glow in the dark.ġ9 Crimes will also be partnering with national barbershop BarberBarber, delivering activity across its London and Leeds locations, over the Halloween weekend for the ultimate ‘Cut and Cork’ experience. Treasury Wine Estates’ 19 Crimes brand has unveiled new, limited-edition glow in the dark label designs for two of its wines, 19 Crimes Red and 19 Crimes Uprising.
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